Gender parity, women economic empowerment on the rise in the Middle East

Published: 22 October 2019 - 6:30 a.m.
By: Hotelier Middle East Staff

Women in Leadership Economic Forum (WIL) by Naseba, a female economic empowerment platform in the Middle East will gather leading regional and international organisations such as Siemens, Facebook, Allergan, FedEx, Philip Morris, PWC, General Motors and Emaar Hospitality to share their success stories and strategies on closing gender gap.

According to industry reports organisations where women hold nearly 30% of leadership positions could add up to 6% to their net margins.

PwC Middle East’s senior partner, Hani Ashkar said, “Diversity is integral to business sustainability and overall success. Boosting the number of women in work is not just a moral imperative but also has a measurable impact on the bottom line. At PwC Middle East, we recognise that diversity and inclusion are multifaceted and that we need to tackle these challenges holistically. To do this, we believe we also need to honestly address head-on the concerns and needs of our diverse employees and increase equity for all. This is not a one-size-fits-all for our offices around the region, but we are working to drive this through targets and data-centric accountability, in order to be fit for the future and to continue to make a difference in our region.”

Inclusion & Diversity at PMI’s VP, Melissa Whiting said: “To accomplish this vision, PMI is becoming a more agile, inclusive and gender-balanced workplace. We need a work environment that is inclusive so everyone can thrive, and a culture that is welcoming of different individuals with diverse skills, perspectives and ways of thinking so we can unlock the innovation and creativity needed to completely transform our business.”

Highlighting steps the company has taken to make progress within this timeframe, Whiting commented: “At PMI, we started by making progress on gender balance a business priority, with clear commitment from the top. We have set ourselves a target to improve the representation of women in management across PMI to at least 40% by 2022 and we regularly track and report on progress. In the UAE, we have seen positive results in our Middle East organisation where the representation of women in our Leadership Team has increased by 30% in the last four years. And senior leaders are increasingly taking time to coach and mentor female talent, supporting them in their career development. This is especially important in the UAE, given the country’s vision to become one of the world’s top 25 countries for gender equality by 2021.”

Women in Leadership Economic Forum (WIL) by Naseba will take place in Dubai on October 28 and 29 at the Address Sky View Hotel Dubai. It is supported by Chain Reaction and CCM as well as 2XL Furniture & Home Décor that will be creating stage settings for engaging discussions.

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