Surkus launches in the UAE

Surkus launches in the UAE
Stephen George
Published: 3 October 2019 - 10 a.m.
By: Claudia De Brito
Surkus, an experiential marketing platform offering members access to paid events and offers in exchange for engagement, has made its debut in the Middle East and is now live in the United Arab Emirates. This follows international roll-out in markets including the US and Hong Kong with over 750,000 engaged users around the world.

With its global marketing vision Surkus aims to reduce wasted ad spend which can be crippling for SMEs and businesses. Members in the UAE have already gained access to live music events, fitness classes, luxury dining experiences, wellness sessions, beauty treatments and more by engaging with the Surkus app.

Headquartered in Abu Dhabi’s Hub71 startup ecosystem, Surkus was created to bridge the gap between businesses and customers with the transparency and efficiency that is often lacking in the advertising and marketing industry. The platform has successfully worked alongside brands such as Netflix, MTV, Samsung, Amazon, Perrier and Live Nation to increase native engagement. Surkus incorporates algorithms that focus on delivering 100% ROI on money spent to engage with potential customers.

Speaking about the launch into the region, Surkus CEO Stephen George: “Hub71 has enabled young startups like Surkus to enter the MENA market with a wealth of opportunities. Their support has made it possible for us to launch in the region at this early stage, accelerating our expansion internationally.”

Traditional methods of marketing lean heavily on discounting which can be damaging to brands. As an effective solution, Surkus asks its partner brands to rewards access to its members based upon the completion of engagement tasks set by a brand.

George believes Surkus will help boost local businesses with its innovative app stating:
“We want to bring performance-based marketing, dynamic pricing and advertising transparency to every SME and business here in the region, providing a clear and efficient way to reach a hyper-engaged and relevant audience. And to give our members the chance to experience more locally and globally.

“At Surkus we believe there is a global talent that can build a global platform. With that in mind we are creating local, regional headquarters, out of which our teams will be based. Our core leadership team will be stationed around the world to encourage growth and development in their local teams and regions.”

Surkus first launched in Los Angeles in 2015, followed by a second regional headquarters opening in Hong Kong early 2018. The platform is now live across multiple markets around the world with locations such as the Kingdom of Saudi Arabia, Bahrain, and Singapore next on the list.


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