The Ritz-Carlton’s Inaugural ‘Grand Tour’ to hit the road

Published: 3 October 2019 - 12:30 p.m.
By: Claudia De Brito

The Ritz-Carlton has announced its first ever ‘Grand Tour’, a four-day driving exploration of the region through curated bespoke experiences in partnership with the Italian automotive brand, Maserati.

A carefully selected group of regional tastemakers will embark on an incredible journey from Abu Dhabi to Muscat, as they discover legendary hospitality at The Ritz-Carlton hotels and resorts along the way. Throughout the trip the guests will be immersed in brand experiences that showcase the service delivered by The Ritz-Carlton.

“The Ritz-Carlton is where memories are made and revisited. We therefore wanted to create a journey of discovery that weaves through our hotels, awakening different sensorial experiences along the way and inspiring lifelong memories,” said Marriott International vice president luxury brands, Middle East and Africa Candice D’Cruz. “Our guests are purveyors of fine taste. So, it is important that we work with like-minded partners and develop programming that allows them to indulge in meaningful experiences accentuated by remarkable surroundings and a shared passion.”

Guests of The Ritz-Carlton Grand Tour will be able to drive a fleet of luxury automobiles courtesy of Maserati, including the Quattroporte, Ghibli, the GranCabrio, the newly introduced Levante Trofeo and GTS. The celebrated Italian brand shares many synergies with The Ritz-Carlton including over a hundred years of rich heritage and a proclivity towards superior craftsmanship.

The drive will begin in the UAE’s capital at The Ritz-Carlton Abu Dhabi, Grand Canal, travelling north through The Ritz-Carlton Dubai, The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert and finally arriving at the Al Bustan Palace, A Ritz-Carlton Hotel in Muscat. Along the way guests will be treated to a host of memorable encounters including high octane motorsports at Yas Marina Circuit, a sunset cruise on a private yacht, a ride on the world’s longest zipline, falconry shows, stargazing and some of the finest gastronomical delights in the region. The voyage will be set against a backdrop of astonishing mountainous views and coastal cruising from the Arabian Gulf to the Sea of Oman.

The Ritz-Carlton Grand Tour takes place in the second week of October by private invitation only. Marriott Bonvoy Members who have exchanged their points for this incredible super car tour will also get to partake the experience for a journey of a lifetime unravelling the charm of the Middle East.


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