Abu Dhabi’s Department of Culture and Tourism launches city-wide treasure hunt

Published: 9 October 2019 - 7:30 a.m.
By: Hotelier Middle East Staff
The Department of Culture and Tourism – Abu Dhabi hosted 15 top performing travel trade stakeholders from Kuwait and Saudi Arabia with a travel experience at its annual familiarisation trip.

The trip, centered around a city-wide treasure hunt, was held in partnership with Etihad Airways and Yas Island.

Three teams took part in the treasure hunt, which spanned six key locations in Abu Dhabi over two days. The locations included the Louvre Abu Dhabi, Yas Mall, Warner Bros World Abu Dhabi, Observation Deck at 300, Emirates Palace and Galleria Mall.

The treasure hunt experience allowed them to test Abu Dhabi’s transportation systems, culinary options and attractions.

The winners of the treasure hunt received a gala dinner at Ferrari World, organised by the Department of Culture and Tourism.

A representative from Al Faris International Travel and Tourism in Saudi Arabia, Syed Furqan Ahmed said: “We’ve attended similar trips before but this one has been truly special. Not only were we given the chance to explore Abu Dhabi, but it has provided an opportunity for us to meet new friends as well.”

Middle East and Africa at DCT – Abu Dhabi’s regional promotion manager, Nabeel M. Al Zarouni commented on the initiative: “We developed a new familiarisation trip format that would allow our stakeholders from these markets to explore the city with more autonomy and purpose. Through the treasure hunt, the participants get the opportunity to move around the city freely and engage in a fun competition without the need for scheduled tours and restrictive itineraries.”

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