Central Hotels supports Breast Cancer Awareness campaign

Published: 9 October 2019 - noon
By: Hotelier Middle East Staff
Central Hotels is supporting the Breast Cancer Awareness campaign across its hotels and social media platforms with initiatives highlighting the importance of early detection and treatment.

As part of the campaign Royal Central Hotel The Palm, Canal Central Hotel Business Bay and First Central Hotel Suites will offer guests ‘pink’ experiences throughout the month of October.

The brand’s chief operating officer, Abdulla AlAbdulla said: “Corporate social responsibility (CSR) is an essential pillar of our business and we are glad to lend our support to this exceptional campaign. It is important for us to effectively communicate to our associates and guests the significance of this annual campaign and the need for early detection. The first step starts by uniting in action with a shared determination. We have our team of volunteers who are working together to communicate the message through simple activities or conversations on social media as well as direct interaction with guests.”

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