The trade will be done using HotelCoins, HotelSwaps’ reservation system and digital currency, officials said.
The partnership gives hotels a chance to “create an alternative value from otherwise unused rooms”.
Preben Vestdam, co-founder and CEO of HotelSwaps, says: “Hoteliers are doing a great job in optimising yields and maximising utilisation of their valuable hotel assets, but still billions of room nights stand empty every year in wonderful hotels around the world. HotelSwaps’ technology and HotelCoins currency allow hoteliers to share such unused capacity within the community of hotel professionals for their mutual benefit.”
HotelSwaps member hotels can start using SiteMinder to maintain their live inventory within the HotelSwaps reservation system and receive reservations in parallel with their other distribution channels.