Jumeirah Group partners with American Embassy for a campaign

Jumeirah Group partners with American Embassy for a campaign
Jumeirah Group partners with American Embassy for a campaign
Published: 16 September 2019 - 9:45 a.m.
By: Hotelier Middle East Staff

Jumeirah at Etihad Towers and Jumeirah at Saadiyat Island Resort has partnered with the American Embassy for a 12-day long annual campaign called Discover America.

The campaign has been introduced to highlight American cuisine, culture and commerce in the MENA region. During Discover America 2019, the Jumeirah properties will host American-themed food and beverage packages its’ dining outlets.

Packages at Jumeirah at Etihad Towers will feature the American Classic Cocktails and the American USDA Beef dinner at Ray’s Bar from 19 to 26 October 2019 as well as the Maine Lobster Evening, the Friday Texas BBQ Brunch and The Great American BBQ dinner with live entertainment from the American Air Force Central Command Band at Nahaam from 24 to 26 October 2019.

Offerings at Jumeirah at Saadiyat Island Resort will feature the Discover America Sports Bar Event at Offside, from 6pm on 20 October, 2019.

The campaign will offer a range of American dishes from Maine’s lobster and USDA beef to Turducken from Louisiana and Florida’s key lime pie.

Commenting on the campaign, Jumeirah at Etihad Towers’ director of F&B, Jerome Barbeau said: “For the fourth consecutive year, we are delighted to be a part of the Discover America festivities. In partnership with the U.S. Embassy and Abu Dhabi’s American community, we will be celebrating America’s rich culture and traditions through a number of fun-filled events. We look forward to welcoming our guests and taking them on a culinary journey around America, paired with great music and ambience for an experience to remember.”

Jumeirah at Saadiyat Island Resort’s GM, Linda Griffin said: “We are very excited to be taking part in this year’s activities. Our new sports bar, Offside, will play host to a fun-filled evening where guests can relax and sample the best American-style wings whilst watching one of the live games which will be broadcast throughout the outlet”

U.S. Chargé d’Affaires, Steve Bondy said: “Our objectives are to provide U.S. companies with a platform to showcase their products and services to potential UAE buyers and partners, spotlight U.S. and UAE partnerships, and enjoy American food, music and culture. By using the convening power of the U.S. Embassy, Discover America offers unique and impactful inroads to building and reinforcing U.S.-UAE business relations.”

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