Groupe GM partners with parisian model Ines de la Fressange

Published: 17 September 2019 - 9:30 a.m.
By: Hotelier Middle East Staff
International amenities provider, Groupe GM has revealed its partnership with Parisian model, Ines de la Fressange for an amenity line.

Ines has designed the packaging of the French amenity line that includes bottles of shampoo and conditioner as well as shower gel and body lotion, both of which come in 40ml bottles and in 300ml Ecopump dispensers. They are formulated with notes of almond, white flowers and musk.

Groupe GM’s president, Laurent Marchand commented on the collaboration: “We are thrilled about this new collaboration with Ines de la Fressange. Representing French elegance to perfection, we think this amenity collection is a superb fit for the luxury hotels that we work with. This new partnership marks another step in our commitment to bringing high-quality French products to hotels worldwide.”

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