With this optimised distributor model, Marriott is “changing how it approaches redistribution of the company’s wholesale rates and availability among third-party travel providers”.According to the partnership, redistributors will no longer have access to Marriott rates and inventory directly from the hospitality group. Instead they will be able to gain access to it though Expedia Partner Solutions, provided they comply with Marriott’s distribution standards.
This, however will not affect tour operators, OTAs, travel management companies, global distribution systems, and airlines that have direct connections with Marriott.How this helps Marriott
Through this partnership, the hospitality giant will rid itself or at the very least reduce complications related to costs and consumer issues, such as heavily discounted rates that several parties offer.Guests will now be able to receive “accurate display of hotel descriptions, room rates and fees through known and trusted third party travel providers”.
According to Marriott, wholesale rates and promotions are highly fragmented, which previously lead to “large inefficiencies and costs” for the group.With this model, the group will not have to handle inefficiencies such as guests “showing up to Marriott properties expecting to earn Bonvoy loyalty points”, even though they are ineligible because they booked a wholesale rate or promotion.
“At Marriott, our highest priorities include enhancing service and transparency for consumers while driving profitability for owners and franchisees. With this solution from Expedia Group, we can increase our reach to leisure travel providers while solving distribution challenges and improving profitability for our hotels around the world,” ,” Brian King, global officer of digital, distribution, revenue strategy & global sales, Marriott International said.