As the fight against the spread of COVID-19 rages on, the severity of its financial impact has become increasingly clear. Industries such as hospitality, aviation and travel have been hit hard by movement restrictions and grounded flights. Within that however there exists pockets of smaller industries also feeling the strain.
The freelance music industry for example is largely dependent on hosting concerts and performances in bars and hotels and since these have largely halted operations, many artists are without work with no indication of when things will ramp up again.
Dubai-based musician Lisa Goldin reached out to Hotelier Middle East to share her story. She works with properties and venues such as Urban Bar Kitchen, Mövenpick JLT and Pierchic, Al Qasr Hotel, Madinat Jumeira and Irish Village in Garhoud. With venues closing, she said: “Some of us are okay, but some of us live day by day, cheque to cheque – that is the reality. We have families we support, so we all know the demand of that financially alone.”
Amid all the difficulties of the pandemic, Goldin has recorded a new song named Hope. She explained: “So feeling very doubtful I sent it to all my friends and family asking the question, “do I go ahead and release “Hope”? Are you sure it’s not going to come off with the wrong message (like plugging a song in the middle of a crisis)?” They heard it and said I HAVE TO DO IT.”
Hope releases on April 27 this year. You can listen to it below: