New video shows how UAE leadership fosters trust and optimism

Published: 7 April 2020 - 3:30 p.m.
By: Claudia De Brito

UAE Nation Brand has released an inspirational video that underlines the importance of trust.

The video starts with a question ‘Can a person trust a country?’ and emphasises that, by adopting the necessary measures to curb the spread of COVID-19, the UAE is looking beyond the current global pandemic to a promising future.

This is a nation that has become accustomed to turning ambitious goals into reality. Leadership, determination and cooperation have made the UAE a shining example in the region in most aspects, especially the safety and wellbeing of its people. Through knowledge and experience, the population is confident that the UAE will continue act in their best interest when needed.

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Though this is a challenging time, authorities in each emirate have shown strong leadership and the UAE has been decisive and effective in its bid to curb the spread of COVID-19.

Demonstrating their unwavering trust in the country’s leaders, UAE residents and citizens have followed each new directive introduced over the past few weeks. This trust stems from years of being welcomed into a multi-cultural country that has offered all those who call the UAE home the opportunity to grow and thrive.

Residents are also being called on to share the video to spread the message of trust.

With a clear vision and resolute support from both citizens and residents, the UAE will emerge from challenges of the coronavirus stronger and more united than ever.

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