UNWTO unveils #TravelTomorrow campaign

Published: 8 April 2020 - 8:30 a.m.
By: Hotelier Middle East Staff

The World Tourism Organisation (UNWTO) has joined the governments of the world in urging people to remain at home during the ongoing pandemic. Helping to carry this message, the Organisation has launched the #TravelTomorrow campaign online.

According to UNWTO, the hashtag embodies the idea that “by staying home today, we can travel tomorrow,” sending a message of hope and solidarity to the global tourism industry.

UNWTO said in a statement: “This online campaign has had a massive impact on social networks and is being embraced by a growing number of countries, destinations and companies linked to tourism, cities, media outlets and individuals from all over the world. Countries such as Germany, Morocco, Mongolia, Oman and Uruguay, as well as cities such as Bogotá or Vienna, have already endorsed the hashtag #TravelTomorrow, thus amplifying the voice of tourism, which is united in the face of this unprecedented global challenge.”

The UNWTO Secretary-General Zurab Pololikashvili added: “Historically, tourism has proven itself as a key driver of international recovery, and as early as now, we must begin to prepare in order to build the foundations of the future resilience of tourism.”

The campaign is supported by UNWTO’s Global Tourism Crisis Committee, a board responsible for implementing financial and political support to help the industry.

At the end of March, UNWTO suggested that tourist arrivals this year could drop by between 20% and 30%, reflecting a drop in international tourism receipts of between US$300 $400 billion.

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