Zomato introduces Gold Support Initiative

Published: 9 April 2020 - 8 a.m.
By: Hotelier Middle East Staff

In response to the current COVID-19 situation and the challenges it presents to the F&B industry, food aggregator Zomato has unveiled its Gold Support Initiative.

Throughout the month of April, all proceeds from the Zomato Gold subscription service will go directly to supporting those working in the F&B sector. Those who sign up for the AED192 service will also receive an additional one year of membership for no additional price.

Zomato co-founder and COO Gaurav Gupta said: “Restaurants workers who function day in and out in order to render a great food experience are one of the most significant factors behind the restaurant industry’s success. It is disheartening to see the industry which has grown to drive tremendous employment opportunities in the recent years, struggle to sustain. Zomato has always worked towards connecting passionate restaurateurs with millions of potential customers. Today, we must use our platform to stand by our partners in need in these testing times. We have launched this initiative in India and UAE and hope to support as many restaurants as we can.”

Earlier in March Zomato came under fire for asking restaurants to pay close to AED1,000 for a hygiene audit. The delivery platform then clarified this practice had been in place for years and apologised for highlighting it during the pandemic. Later that month Zomato rolled out a number of support initiatives including loans and relief funds.

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