Short breaks to drive 38% increase in visitors to KSA by 2024

Short breaks to drive 38% increase in visitors to KSA by 2024
Published: 11 February 2020 - 1 p.m.
By: Hotelier Middle East Staff
Visitors to Saudi Arabia are predicted to increase 38% from 15.5 million in 2019 to 21.3 million by 2024, according to new research by Colliers International, commissioned by Arabian Travel Market (2020), which takes place at Dubai World Trade Centre from 19—22 April 2020.

This increased demand will be driven by an increasing number of GCC residents wishing to visit the kingdom on short city or mini breaks. It will also be bolstered by business travellers extending work trips to explore the Kingdom's expanding tourism offerings or attend one of the many sporting or cultural events.

Underpinning this trend, the data from Colliers revealed that over 21.3 million visitors were estimated to visit the country by 2024.

Arabian Travel Market exhibition director ME Danielle Curtis said: “As Saudi Arabia continues to reduce its reliance on oil, increasing tourism arrivals is becoming instrumental in the country’s economic diversification, and at ATM, we are witnessing this growth firsthand, with the total number of exhibitors from the Kingdom increasing 45% year-on-year between 2018 and 2019.

“With an ambition to increase inbound tourism to 100 million by 2030, Saudi Arabia no longer wants to be viewed as solely a religious destination for the world’s Muslim community, or a corporate destination as one of the richest countries in the world. It has an incredible landscape, with diverse regions and an array of tourism offerings for leisure travellers.”

The global hotel industry has gained a renewed interest in Saudi Arabia with a number of international and regional brands looking to expand their presence across the Kingdom.

According to the latest data from STR, 79,864 hotel rooms are expected to be added to the Kingdom's existing inventory by 2025, with the majority of rooms (34,270) in Makkah, followed by Jeddah and Riyadh with 14,525 and 11,632 new rooms, respectively.

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