Nordic tourism to GCC to be worth US$810 million by 2024

Nordic tourism to GCC to be worth US$810 million by 2024
The FInland stand at ATM
Published: 7 January 2020 - 8 a.m.
By: Hotelier Middle East Staff

Nordic tourists travelling to the GCC from Denmark, Norway, Sweden, Finland and Iceland, are expected to generate an estimated US$810 million in travel and tourism revenue by 2024, according to data published ahead of Arabian Travel Market 2020, which will take place at Dubai World Trade Centre from 19-22 April 2020.

The latest Colliers International research, commissioned by Reed Travel Exhibitions, the organiser of Arabian Travel Market, predicts the UAE will witness the highest growth, with total tourism spend by Nordic visitors projected to reach US$718 million by 2024, an increase of 36% when compared with figures from 2018 and tourism spend per trip to reach US$2,088.

Saudi Arabia is expected to witness the second largest increase followed by Bahrain, with total Nordic tourism spend estimated to reach US$86,670,000 and US$53,000,000 respectively, by 2024.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The Nordic countries’ outbound tourism market has experienced incremental growth over the last five years, with 50.5 million overseas visits made by residents during 2018 alone.

“And, with Nordic citizens enjoying one of the highest average incomes in the world and being amongst the world’s highest spenders while travelling abroad, the GCC is looking to capitalise on their spending power over the next five years.

“Adding to this, ATM is witnessing this growth first-hand with the number of delegates, exhibitors and attendees interested in doing business with these countries increasing by 35% between 2018 and 2019.”

Looking at Nordic outbound tourism figures, arrivals from Denmark, Norway, Sweden, Finland and Iceland to the GCC will increase 23% over the period 2018 to 2024, driven by an increasing number of new and direct flight routes, relaxed visa requirements and the vast number of unique travel experiences that the region has to offer.

Adopting Events for Tourism Growth as the official show theme, ATM 2020 will build on the success of this year’s edition with a host of seminar sessions discussing the impact events have on tourism growth in the region while inspiring the travel and hospitality industry about the next generation of events.

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