Bench Events to organise digital live conference

Published: 25 March 2020 - 1 p.m.
By: Hotelier Middle East Staff

Bench Events, the organisers behind the Arabian Hotel Investment Conference (AHIC), will organise a digital conference online at the start of April. The conference will be done over the internet and bring together hospitality leaders and professionals to discuss the economic impact of the COVID-19 pandemic.

Topics on the agenda will cover: the economics of coronavirus, how to survive the greatest adversity of our time, the nine essential leadership behaviours needed in a crisis, the outlook to recovery, how to capitalise on the upturn when it comes and the new post-COVID reality. These discussions will be moderated by the presenter of HARDtalk and conference chair, Stephen Sackur and Anita Mendiratta, special advisor to secretary general, UNWTO.

Speakers include Capital Economics founder and chairman Roger Bootle; Adversity Quotient creator Paul Stoltz; Kenya Ministry of Tourism and Wildlife cabinet secretary minister Najib Balala; U.S. Travel Association president and CEO Roger Dow and many other industry professionals.

Indian Hotels CEO Puneet Chhatwal said: “With COVID-19 sweeping across the globe, many companies in the hospitality industry are facing an unprecedented threat. As we will combat the pandemic much better united than divided, we all need to come together to share ideas. This meeting on the internet will set a great example of what we can do by thinking in a bold and imaginative way.”

Activities usually found at a Bench Events conference will be present in this digital format, including speed networking via three-minute one-on-one video calls and virtual exhibition booths to chat with exhibitors.

The virtual conference is able of having 100,000 audience members at once and is free of charge. It will take place on April 7 from 10 am to 4 pm BST.

Bench Events chairman & founder Jonathan Worsley concluded: “Devastating is the word most governments are using to describe the impact of the COVID-19 pandemic on society and the economy. The sector that stands to suffer the most is travel and hospitality. Today, nothing is certain, except that our world will never be the same again. We need business leaders to come together to discuss the best strategies to cope with the immediate crisis and to plan how to capitalise on the recovery when it comes.”

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