Bacardi brand ambassadors are set to host weekly online masterclasses to keep bartenders’ knowledge and skill level up during the coronavirus outbreak.
With bars and nightclubs shut throughout the Middle East and much of the world due to the Covid-19 pandemic, Valeria Dellalian, Bacardi Levant & North Africa portfolio brand ambassador, Ollie Hampton, Bacardi brand ambassador – UAE, and Nick Koumbarakis, premium white spirits brand ambassador – Gulf, will lead the live sessions via Instagram.
Each of the ambassadors will host one session on Instagram per week, starting March 31, with each covering a different area of expertise or different brand under the Bacardi umbrella.
Speaking to Caterer Middle East, Hampton said it was about helping bartenders during these trying times. He said: “We are hoping this will give them a small escape back to normal life and to keep them and their minds engaged. This idea came to us after speaking with loads of affected people, they were crying out for things to do to stay mentally stimulated. It is a very mentally challenging time for all, especially when you’ve had your whole world turned upside down.”
Hampton kicks off the first of the live streams on Tuesday, March 31 at 2pm UAE time with a session on the old favourite, Bacardi rum, with Dellalian following up the next day at 5pm with a session on the Bacardi portfolio of whiskeys, and Koumbarakis starts his weekly sessions on April 1 at 3pm with Patron tequila.
Despite the shutdown, Hampton told Caterer that the “sense of community is high” among bartenders and they are encouraged to participate in the free Instagram sessions and ask questions of the Bacardi ambassadors.
You can view the online masterclasses at the ambassador’s respective Instagram pages: @whisky_marvel for Dellalian, @olliehampton for Hampton, and @nkoumbarakis for Koumbarakis.
Bacardi also recently announced that it would set-up a $3m fund to help bartenders who have been put out of work by the coronavirus situation.