Crescent Petroleum partners with SAP for digital transformation

Published: 20 March 2020 - 12:45 p.m.
By: Carla Sertin
Crescent Petroleum, the Middle East’s first and largest privately held oil and gas company, has chosen SAP as a strategic partner to power its drive to improve efficiency across all processes, and progress a digital transformation strategy in coming years.

In partnership with SAP Digital Business Services, Crescent implemented the S/4HANA real-time business suite and the SuccessFactors talent management suite to help streamline operational units across its operations to yield considerable efficiencies.

The company became the first global implementation of SAP S/4HANA Oil and Gas Model Company 1809, achieving go-live in a record time of 8 months, ahead of schedule. Model Company is SAP’s industry-leading, ready-to-use, and preconfigured process solution, which helps adoption of standard industry templates with minimal customization. Crescent worked with SAP Digital Business Services in the transformation journey and embraced industry best practices across the organisation to simplify and streamline processes.

Crescent now has over 300 apps for real-time and common work centers for drilling operations, plant maintenance, procurement, project systems, finance, and human resources functions. The company now operates on a single integrated digital platform, S4/HANA, and has introduced online transaction processing to eliminate unnecessary paperwork. Crescent plans to extend its internal digital footprint with dashboards and mobility solutions for maintenance staff, while piloting cutting-edge technology leveraging sensor-driven predictive maintenance capabilities.

“The digital oilfield market in the Middle East demonstrated how important digital transformation is for oil and gas companies focused on driving operational efficiency and excellence,” said Ravi Kumar, Chief Corporate Officer, Crescent Petroleum and Member of Crescent Group Board. “With the successful roll-out of SAP across the UAE and Kurdistan Region of Iraq, we have a real-time, digital foundation to support our growth into the coming decades as we unlock the value of the energy resources in the region, and make an impact in the communities we serve, and achieve our vision for promoting energy and social sustainability.”

As the GCC countries increase their oil and gas exploration and production, the firms are competing to digitally transform and adopt Industry 4.0 innovations to enhance business competitiveness. The Middle East and Africa’s digital oilfield market is set to cross USD 2 billion by 2022, according to TechSci Research.

“Crescent Petroleum has chosen to adopt global best practices in digital transformation by simplifying and standardizing processes to enable oil and gas innovation,” said Zakaria Haltout, Managing Director, SAP UAE. “By harnessing SAP’s intelligent services and industry-best practice library, Crescent Petroleum has become an Intelligent Enterprise across their operations.”

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