SABIC participated in the 86th annual conference of the International Fertiliser Association (IFA) in Berlin during 18-20 June as the gold sponsor to underline the vital role played by the company in meeting the global demand for high-quality agri-nutrient solutions.
SABIC engaged with the global agriculture industry, highlighting its commitment to the farming community through its sustainable and innovative agri-nutrient solutions that are specifically designed to get the best out of plants and help crops grow in different types of soils.
Led by Samir Al-Abdrabbuh, executive vice president, agri-nutrients, the SABIC delegation promoted the company’s latest and differentiated agri-nutrient solutions and strategic intent to expand into new markets through customer engagement at its booth.
Commenting on SABIC’s IFA participation, Al-Abdrabbuh said: “The gathering is an ideal opportunity for us to highlight our commitment to drive customer performance by better understanding their needs and supporting them through high-quality agri-nutrient solutions, such as NPK, NPS, and other futuristic solutions. We are determined to maintain our reputation as one of the leaders in the global fertiliser industry by continuing to invest in our facilities, innovative solutions and, most importantly, our human capital and nourishing strong relationships with our customers to meet their ambitions.”
SABIC, which recently won the IFA Protect & Sustain Certification, which signifies global product stewardship for fertilisers, has been rapidly expanding its global network, targeting agri-nutrient markets in the Middle East, Asia, Africa, and the Americas. It has taken a series of initiatives recently such as establishing the Sustainable Agriculture Research and Development Center (Estidamah) in Riyadh, an applied research institute that provides a range of advanced agriculture-related solutions.
Besides NPK and NPS, SABIC’s other key agri-nutrient solutions are urea, DAP and MAP. The IFA conference is restricted to association members. SABIC has been an active member of the association for many years.