EPPCO Lubricants has appointed Alserkal Group as the official distributor of its automotive and industrial lubricants product portfolio as it expands its retail footprint in the UAE.
Through this partnership, Alserkal will distribute EPPCO Lubricants products at their retail vehicle service outlets – Tire Stop, Bridgestone’s flagship retail brand First Stop, and other retail outlets. The products include a full range of ENOC lubricants for light and heavy vehicles and heavy industrial machinery.
Saif Humaid Al Falasi, Group CEO, ENOC, said: “EPPCO Lubricants has over the last 12 months made its products accessible for customers through partnerships that seek to expand its geographic reach in the country. Alserkal Group has made a longstanding mark in the UAE’s trading sector by creating a robust network of end-user segments. This partnership will further expand our consumer reach and provide better access to premium quality lubricant products.”
Over the last 60 years, Alserkal Group has expanded its reach and servicing sectors by partnering with key international brands. The company is the sole provider of Bridgestone tires in Dubai and Northern Emirates and has expanded in sectors including real estate, general trading, industrial and engineering.
Recently, EPPCO Lubricants signed a first-of-its-kind agreement with Souq.com to sell a range of automotive and industrial lubricants on their online retail platform, to provide easy access to their products and enhance customer convenience.
EPPCO Lubricants portfolio markets an extensive range of ENOC and Caltex lubricants, greases, coolants and specialty product offerings to meet the performance requirements of heavy duty vehicles and applications. The products are certified with ISO 9001 as well as other international specifications such as API, ACEA and JASO.