ENOC to sell lubricants in Egypt; ties up with Proserv Egypt

ENOC to sell lubricants in Egypt; ties up with Proserv Egypt
Published: 20 February 2019 - 7 a.m.
By: Martin Menachery

ENOC will soon sell lubricants in Egypt.

The company has signed a joint venture (JV) deal with Proserv Egypt to set up ENOC Misr.

ENOC Misr will market and distribute ENOC’s full range lubricants to the commercial, industrial and marine sectors in the Egyptian market.

Saif Humaid Al Falasi, group CEO, ENOC, said, “Over the last 25 years, ENOC has contributed significantly to the UAE’s socio-economic progress, and has played a key role in the development of key infrastructure required to fulfil the country’s energy needs. We are proud to establish ENOC Misr as it offers a unique opportunity for knowledge sharing between us and industry experts like Proserv Egypt."

“Over the past years, Proserv Group and Proserv Egypt both succeeded in offering a diverse portfolio of lubricants for commercial, industrial and marine use to customers across Egypt, with the help of its highly skilled sales and marketing team. With hard work and solid planning, Proserv has managed to establish a well-maintained and highly secured network of warehouses, best-in-class branded fleet, and a robust logistics infrastructure to meet customers’ needs in all 28 Egyptian governorates,” said Ahmed Hashem, chairman, Proserv Group.

“Our partnership with ENOC to establish ENOC Misr is a strategic move in line with our efforts to further enhance our market offering and explore new opportunities. We are confident that ENOC Misr will be a key game changer in the future of Egyptian downstream market.”

ENOC’s product portfolio includes a diverse offering of lubricants, services and products, in addition to jet fuel, liquefied petroleum gas (LPG), lubricants, bulk fuel, aviation, marine and alternative fuels such as compressed natural gas (CNG).

ENOC Group will also leverage its diverse product portfolio that caters to the entire energy value chain on the back of its existing lubricants and aviation fuel business in Egypt, with the potential to additionally serve other projects across key sectors in Egypt and other countries in the future.

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