Middle East Energy Awards: Torathuna project of SATORP wins 2019 CSR Initiative of the Year Award

Middle East Energy Awards: Torathuna project of SATORP wins 2019 CSR Initiative of the Year Award
Energy ME awards 2019 held at Play restaurant H hotel
Published: 29 September 2019 - 3 a.m.
By: Martin Menachery
Generally speaking, there are many companies in the Middle East which still consider philanthropy as the only Corporate Social Responsibility (CSR) initiative. But, it is interesting to note here that the energy industry organisations in the region are far ahead in initiating unique CSR campaigns and driving CSR as an element of the organisation’s key business strategy.

This has resulted in most of the regional energy enterprises hiring CSR experts and creating new departments for CSR. Overall, the Middle East energy industry is in agreement with the need for the CSR agenda, but elements like budget allocations and key accountabilities are yet to become common practice. At the same time, CSR is transparently and accountably integrated into the value, culture, decision making, strategy and operations of the Middle Eastern energy industry organisations.

SATORP’s Torathuna initiative aims to preserve the Saudi Arabian rich heritage and handicrafts through an integrated programme that aims at training, supporting, developing and financing the entrepreneurship of the kingdom’s craftsmen. The initiative converts Saudi Arabian craftsmen to entrepreneurs of sustainable business through financing, training, and following up to ensure sustainability and success.

“I am extremely honoured to be receiving such an important award at the Middle East Energy Awards. We commit ourselves to preserve the authentic Saudi heritage and Torathuna will continue to encourage youth in taking advantage of the opportunities, as the initiative does in transforming the dream into reality and the idea into a project, and herein lies the social responsibility,” said Sultan Al Anzi, project manager, Torathuna, SATORP.

“Winning this award would not have been possible without the inspiration I have received from my colleagues, for whom I have the deepest respect. I sincerely thank each one of them for helping Torathuna reach a stage where we can proudly hold up this award as a mark of our achievement.”

The ‘highly commended’ nomination in this category is for STEM Education Programme by ADNOC.

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