With the 2020 valuation, SABIC has now entered the list of top 500 global brands. According to Brand Finance, the SABIC brand has grown consistently year-on-year over the last five years, doubling in value since 2014.Yousef Al-Benyan, SABIC vice chairman and CEO, said: “The strength of our global brand demonstrates our collaborative approach to business and our commitment to maintaining long-term relationships based on trust. We are committed to delivering market-leading solutions for our customers, while at the same time placing sustainability and our corporate social responsibility at the heart of our business – as recognised once again by our growing brand valuation.”
Late last year, SABIC launched its first-ever global brand advertising campaign in a strategic effort to raise the company’s awareness, understanding, and engagement with global influencers as a part of its 2025 ambitions.Brand Finance utilises a bespoke methodology to determine the brand value of a company. Factors considered include stakeholder familiarity and satisfaction along with forecasted business performance.
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