Maritime PR firm Polaris launches Middle East Posidonia marketing package

Maritime PR firm Polaris launches Middle East Posidonia marketing package
Published: 13 May 2014 - 3:19 a.m.
By: ASC Staff

Maritime specialist PR firm Polaris Media is to launch a new English language marketing package for Middle East companies at the Posidonia shipping fair in June.

Polaris, which is based in the port city region of Liverpool, is run by journalist brothers Ben and Sam Pinnington.

Polaris is launching the Middle East service after running a series of successful publicity campaigns for maritime companies based in the Gulf. Polaris has also recruited Omani students based at Liverpool University to help the company communicate in Arabic.

“The prime service we are offering is English language marketing,” said Polaris director Ben Pinnington.

“We know it can be a pain to write in English if it is not your first language and that is the problem we solve. We are trained and qualified journalists so can write to a professional standard of English. We know Middle East firms are really keen to promote their products and services to the maritime press worldwide, most of which is written in English. This is exactly what we can help with,” added Pinnington.

He said Posidonia is a terrific trade fair and many companies from the Gulf will be present.

“It is an ideal location to meet potential clients and show them what we can do."

Polaris' service includes press releases, copywriting, social media, websites, brochures and crisis management.

Earlier this year Polaris worked with Oman Drydock Company, a new $1.5bn shipyard in Duqm, helping it promote its 200th drydocking to the English written media. Polaris has also worked for a range of maritime businesses and manufacturers promoting their work in the Gulf including Cammell Laird, SeaKing, Roxtec, Dantec and ANH Refractories.

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