Dubai-based ride-hailing app Careem has launched e-commerce venture called Dukkan Careem, which is claiming to be able to provide delivery within the hour in the UAE.
Dukkan, which is Arabic for ‘shop’, will sell fashion items made from 100 percent locally sourced materials with culturally-inspired designs through its website.
Last mile fulfilment will be carried out by Careem, reportedly within an hour of a purchase being made.
The brand will officially launch with a winter collection at creative festival Sole DXB, which will take place from December 7 to 9.
“We are extremely proud to launch Dukkan Careem and are excited to bring the Careem brand, which people know and love, into tangible products and merchandise,” said co-founder and chief executive Mudassir Sheikha.
Sheikha said the initiative will work closely with local creators in the region on collaborations.
When ArabianSupplyChain.com ordered from the website at the time of writing (3.45pm), we were given a 4pm to 7pm delivery slot for the same day, suggesting that Dukkan may be giving itself some leeway with the ‘within the hour’ claim.
Careem’s decision to handle delivery in-house follows a last mile trend at present in the e-commerce space, with more online retailers investing in their own last mile operations, rather than using a 3PL.
“In the UAE there are more than 130 couriers, but only two logistics solutions being offered,” Mumzworld.com co-founder and partner Leena Khalil told delegates recently at the Leaders in Logistics 2017 conference.
“One of the largest challenges we have in aligning our goals with those of the last mile fulfilment partner. We don’t want standard delivery packages, we want the courier to plan their schedules, their solutions around the needs of our consumer,” she said.
ArabianSupplyChain.com ordered from Dukkan before writing this story, it will be updated at the time of delivery, to let you know if Careem’s use of an in-house team has paid off in ensuring faster delivery times.