Mumzworld co-founder says couriers need to up their game

 Mumzworld co-founder says couriers need to up their game co-founder and partner Leena Khalil (centre) on the E-commerce Logistics panel at Leaders in Logistics 2017.
Published: 13 November 2017 - 4:40 a.m.
By: ASC Staff co-founder and partner Leena Khalil says that 3PLs and last mile fulfilment partners in the Middle East need to adapt their services for e-commerce logistics in the region.

“In the UAE there are more than 130 couriers, but only two logistics solutions being offered,” she told delegates at the Leaders in Logistics 2017 conference.

“One of the largest challenges we have in aligning our goals with those of the last mile fulfilment partner. We don’t want standard delivery packages, we want the courier to plan their schedules, their solutions around the needs of our consumer,” she said.

Khalil added that couriers calling e-commerce companies’ customers and offering them a delivery slot that occupies an entire day was not good enough, and that couriers should be able to pinpoint the location of a client at a time convenient for the customer.

“We have enough data online to be able to pinpoint a consumer even without them providing the correct address, so if couriers used technology correctly they’d be able to crack the market and survive in the new digital world,” she said.

For the co-founder and partner, the express logistics sector in the Middle East undermines itself by being “too ambitious”.

“We interview LSPs a lot and they’re all super ambitions, but they’re extending their reach too far and wide and don’t specialize in a particular area,” she told delegates.

“I’d rather have a super specialist courier company that only operates in Dubai, one in Abu Dhabi, one in Bahrain etc. I don’t like being told about how they’re going to be in ten countries within a year, because that says to me that you’re not mastering your core location first.”

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