Continental, the German tyre and technology company, has opened its first office in Saudi Arabia.
The new office, located in Jeddah, is part of a joint venture between Continental and Almutlak Trade and Industries, the brand’s distributer in Saudi Arabia.
The press release said that the office will support the growing demand for Continental’s products and services in the kingdom.
“The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East,” said Jon Ander Garcia, regional manager for Continental Africa and Middle East. “We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole.”
Meanwhile, the company has also expanded its logistics footprint in the UAE with the opening of a warehouse facility in Jebel Ali, Dubai.
The new warehouse in Jebel Ali will act as a hub, connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East.
“The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009,” said Garcia. “With the inauguration of the first-ever warehouse facility in the UAE, we are confident that our customers will reap the benefit of our premium services and enjoy seamless experiences.”
The company plans to launch a new digital tyre monitoring platform, ContiConnect, in the Middle East later this year.
Designed especially for commercial vehicles, the new platform will help fleets maximise efficiency and send alerts if tyre pressure deviates from the defined value.
Earlier last year, the company launched ContiPressureCheck, a first-of-its-kind monitoring system for buses and trucks, in the region. The system continuously monitors tyre pressure and temperature via sensors placed inside the tyre.