Emirates airline adds Arabic language feature

Emirates airline adds Arabic language feature
The total agreement for 36 aircraft is valued at US $16 billion based on latest list prices, although Emirates will likely received extensive discounts.
Published: 22 May 2019 - 8:11 a.m.
By: Logistics Middle East Staff

All the features in the Emirates app are now available in Arabic, bringing the total number of languages supported to 19.

The Emirates app currently receives an average of 600,000 monthly downloads and allows users to search, book and manage their flights as well as their Emirates Skywards accounts.

Emirates is the only airline globally to have its mobile app available in 19 languages, including Arabic, English, Traditional and Simplified Chinese, Czech, French, German, Greek, Italian, Japanese, Korean, Portuguese (Brazil & Portugal), Polish, Russian, Spanish, Thai and Turkish.

In recent years, the airline has been using analytical and customer behaviour insights to constantly improve its digital channels.

Last financial year, a quarter of all ticket sales were made on its web and mobile channels and over 40% of customers checked-in online for their flights.

“We have worked very hard to ensure our customers enjoy the same high-quality Emirates experience in the digital world as they do when enjoying our award-winning physical product and service,” said Alex Knigge, senior vice president, Corporate Communications, Marketing and Brand (Digital).

“Our app has become a useful travel companion for more than 1.5 million travellers a month and it ensures a seamless customer journey on the go. We will continue to invest in mobile to provide an enjoyable customer experience and to make our customers’ travel journey as seamless as possible,” he added.

Earlier this year, the Emirates app was enhanced with new technology allowing customers to create bespoke playlists of their inflight entertainment ahead of their travels and sync it to their seats once on board, providing a world-class travel experience.

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