Amazon ramps up logistics preparations ahead of UAE’s White Friday

Published: 21 November 2019 - 10:50 a.m.
By: Logistics Middle East Staff

White Friday, UAE’s leading online shopping event that started in 2014, is now in its sixth year. This year, customers can expect a richer shopping experience with Amazon.ae participating for the very first time, offering fast, free and convenient delivery options.

This is a result of enhanced logistics and significant investments in resources that Amazon has developed over the past two years across the region. The sixth edition of the White Friday Sale, which is set for November 23rd- 29th, will offer thousands of deals on the widest variety of products.

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Prime members will enjoy early 12 hours of exclusive early access starting at noon on Friday, November 22nd, providing the opportunity to be the first to receive their White Friday purchases.

Ronaldo Mouchawar, VP of Amazon MENA, says, “At Amazon, we spend every day obsessing how we can make customers’ lives better, easier and ultimately, more fun. White Friday is a great testament to how we bring customer obsession to life in the region. Starting from bringing the best brands at the best deals all the way to a seamless and swift delivery to the customer’s doorstep.”

Amazon in the UAE fulfills customer orders from DXB3, the biggest fulfillment center in the UAE. Spread over a 23,000 square meter facility located in Dubai South, DXB3 was announced in 2018 and enables more than 800 jobs to ensure that the growing demand during the upcoming end-of-year season is met.

Prashant Saran, Director of Operations for Amazon MENA, says “White Friday is a phenomenal event for the UAE and for the region. We are continuously finding ways to improve the customer experience during these landmark events in order to fulfill our mission of being the Earth’s most customer centric company. This year we will offer the best products at unbeatable prices, all supported by advanced logistics and investments in our fulfillment centers. The increased fulfillment capacity also benefits our selling partners - thousands of small and medium businesses - to scale up their business on our website.”

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In recent years, Amazon has moved towards delivery of packages through Amazon own last mile team or through local courier companies called Delivery Partners that help increase flexibility and ship things faster to ultimately benefit the customer. This in turn creates multiple employment and growth opportunities for local couriers in the UAE.

Fulfillment by Amazon enables selling partners to have their own Amazon store and ship their products directly to customers, while offering them bespoke services such as Amazon Prime, a paid subscription service which offers users access to exclusive services, Cash on Delivery, Next-Day Delivery, and Friday delivery (home delivery). Fulfillment by Amazon also provides customer service and manages returns on behalf of the selling partners, who are offered the option to choose the number of products they want to have fulfilled by Amazon and scale according to their business requirements.

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