LogSquare is leading the soft automation movement

Published: 30 June 2020 - 12:50 p.m.

LogSquare is by no means a young player in the market when it comes to warehouse automation and robotics. Over the last decade the Dubai-based logistics turnkey supplier has assisted many companies realise their digital transformation goals.

LogSquare offers a long list of solutions some of which include conveyor and sortation systems which is split into three lines of application. The company also specialises in advanced picking modules, rail transportation, robotics and AGV, movers and rack clad solutions to name a few.

A key component in LogSquare’s suite of offerings is its automated storage and retrieval solution (ASRS). An ASRS is generally designed to minimise the space within warehouses and to obtain higher levels of efficiency and productivity.

LogSquare’s ASRS range of products addresses small, medium pallet loads through families of cranes and shuttles with a wide range of load handling devices. The mini-load cranes are able to move goods ranging from 50kgs to 500kgs, whereas the company’s maxi-load offering is able to move goods ranging from 500kgs to 2,500kgs-plus.

Another example is seen with the LS 770 PSH and LS 780 Mover, which are used for the storage of pallets and containers up to 1500 kg in multiple depth storage configurations. The LS 770 PSH is paired with an ASRS machine.

Jacques Adem, executive director, LogSquare tells Logistics ME that the company is a pioneer when it comes to high density storage solutions in the Middle East and African region. With numerous implementations across several countries it has compiled a wealth of expertise in this space.

Adem says: “The best part about LogSquare is that we are a systems integrator and we are able to adopt our solutions to what our clients’ needs, there is no concept of pre-defined solutions with us.

“Our approach to automation and digitisation is with a view to further strengthen the core team of any company. We try to empower personnel in any LSP or supply chain to further perform, while doing more with less. The objective is not for machines to replace people, however, beyond a certain limit you need assistance from machines to scale operations.”

There is no denying that jobs around the world have been impacted with the onset of automation, AI and robotics. Adem reiterates that some jobs “have changed or have simply lost importance over time”.

He says: “We cannot make a categorical claim that robots or machines will replace humans in a period of five to 10 years. That’s a testament to the importance of our capability and the power of the human brain over AI. Some tasks will be made redundant and performed by machines.”

Companies will always want to know the return on investment when investing in a simple or complex system. It’s important to consider several factors before we quantify investments.

Adem says: “It’s pivotal when embracing digitisation, especially in logistics and warehousing, to have clear objectives. At the end of the day it’s a means to a purpose.

“It’s also important to have laser-specific KPIs when you consider the ROI of a project. Some are directly tangible financially and some are non-tangible that translate to human effort. Hence, it is important to focus on customers, employees and infrastructure requirement. The digital world will enable a company to do more with less and to maintain better visibility.”

The pandemic has led to LSPs and supply chain firms to take stock of their business and re-tool where required. For LogSquare enquires have been pouring in from various entities operating with existing warehouses, conversation surrounding retrofits have taken centre stage.

“Lately we have seen plenty of movement on retrofits in response we have launched a solution termed ‘adopt and leverage’.

“We cannot expect companies that have invested heavily in the last 10 years, whether in technology or storage, to drastically shift overnight. Change needs to happen gradually. There are many retrofitting applications that we refer to as ‘soft automation’ which can be carried out to address a specific requirement. ,” Adem says.

Soft automation generally entails shorter deployment times and a quicker ROI. Retrofits can be carried out across several existing premises. No doubt it requires the solution provider to have a high level of flexibility and resourcefulness.

Adem recommends a three-step process: “Step one is about processes and operations, step two involves software and technology, and step three brings in automation and engineered solutions.”

In conclusion Adem says: “LogSquare has a good track record despite being in the market for a little over a decade. We know how to bring the all-important equation of human capital and the right amount of automation together. And create a solution based on it.”

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