IT solutions provider Alfalak Electronic Equipment & Supplies Co, was recently recognised as the 'Most Consistent Distributor (Consumer Products)' at the 2013 Symantec MEFA Awards held Dubai.
Symantec recognised Alfalak for driving excellence in Saudi Arabia's channel and retail sectors, particularly for the Norton line of computer security and maintenance software.
Ahmad Ashadawi, president and CEO at Alfalak, said: "The Middle East and French-speaking Africa (MEFA) region has a very dynamic technology sector and Saudi Arabia happens to be the top IT market of the GCC so we are proud to be recognised as a top performer in these serviced areas.
"Our partnership with Symantec aligns with our thrust of delivering solutions that incorporate the most effective and trusted solutions in the market. This award inspires us to sustain our successful brand of distributorship for Symantec and all our valued partners and customers."
"Alfalak has demonstrated consistency in driving excellent results across the channel and retail sectors in Saudi Arabia, earning the company the ‘Most Consistent Distributor' award at the 2013 Symantec Symposium. Alfalak has established long-term trust with vendors and partners, which has led to a strong advantage and excellent results in the market," said Georges Kaed, marketing manager - MENA, Symantec.