LetsTango.com, a UAE-based online retailer, has announced the signing of a strategic partnership with Allianz Global Assistance, an international insurance company and part of the Allianz Group.
Under the terms of the new partnership, LetsTango.com customers can now extend their device warranty by a year or get accident coverage for up to two years.
"With the growing demand for value added products and services in the regional market, I am pleased that the partnership with LetsTango.com will provide an opportunity for their customers to benefit from our shared commitment to distribute and manage innovative gadget protection solutions with one of the most progressive e-tailers in GCC," explained Ben Elliott-Yates, regional chief sales officer, MEA at Allianz Global Assistance.
According to Allianz, the new alliance proves to be timely and strategic as recent consumer industry reports have revealed that over 20% of today's online shoppers prefer products that are being offered with extended warranty privileges.
"Our partnership with Allianz Global Assistance could not have come at a better time as consumers today have demonstrated strong preference for products that come with extended warranty offer. Aside from this, we will also be offering key insurance services for our online customers. This move is part of our continuing effort to provide our customers with the best value add for the products they purchase on our site and also reflects our commitment to bringing the best IT and consumer electronic products to the Middle East market," said Parag Mehta, operations manager at LetsTango.com.