du is launching its own e-commerce platform in collaboration with SAP and Atos to offer a new end-to-end customer experience.
The du Online Shop, based on SAP's Hybris Commerce and Atos, will offer the option to buy du plans and products from either the du website or mobile app. du's e-commerce platform will provide its shoppers with a unified and seamless shopping journey on all touch points and will offer real-time customer-telecom interaction.
Furthermore, du will offer its customers a personalised experience based on their personal profile, and regularly launch new offers to online customers throughout 2018.
Farid Faraidooni, Chief Operations officer, du, reveals: "The implementation of this service for our customers reinforces the digital transformation of du, as we are now bringing online capabilities to our sales channel. At du, we are committed to offering seamless and innovative experience to all of our customers, and we will continue to offer the same streamlined services to our consumers buying a device online through our website. "In particular, the platform will offer our customers greater flexibility and convenience when buying a du product or plan."
Bulent Unsal, head of Telecommunications Industry for Middle East and North Africa, SAP, says: We will provide du with our IT expertise and online platform to easily develop their online store and meet their overall business goals, and harness future innovations such as contextual marketing, artificial intelligence, and predictive modelling."