Apple is preparing to launch three new iPhone models next month, Bloomberg reports.
The new models will increase the breadth of the range with new features and price points, while following the edge-to-edge screen design design of the iPhone X.
According to anonymous company sources, Apple will release three new iPhones, which will focus on adding features and expanding market rather than introducing a new design.
The new phones will include the largest ever iPhone, with a 6.5-inch screen. The phone will have an OLED screen with glass back and stainless steel edges, and dual rear cameras. The large screen phone is likely to appeal to users who want to view multiple apps at once, as well as allowing Apple to push up prices.
The current iPhone will also be upgraded with a 5.8-inch model, which will also have OLED screen, along with enhanced camera and processor speeds.
The third phone is expected to be a cheaper model to replace the iPhone 8, which will have a 6.1-inch LCD screen and aluminium edges.
Analysts said that the strategy for Apple is not to attract large numbers of new users, but steadily increase average prices of iPhone models and expanding the number of devices in the range to increase sales of accessories and digital services.