Miral to use Microsoft technologies in digital transformation

Miral to use Microsoft technologies in digital transformation
The digital solutions being developed by Miral are intended to bridge the gap between physical and digital for visitors, says Al Zaabi.
Published: 28 August 2018 - 11:30 a.m.
By: Mark Sutton

Miral, the developer and promoter of Abu Dhabi's Yas Island resort, has partnered with Microsoft to develop digital services for visitors.

The company has already created an app and web portals for visitors to Yas Island's attractions, which include as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros. World Abu Dhabi.

The developer says it is utilising key Microsoft technologies as part of its digital transformation strategy with the aim of attracting 48 million guests by 2022. Miral is also creating a ‘wall-less' strategy to connect with customers digitally before they visit its parks, and during and after.

In the next phase of Miral's strategy, the company

Miral's multichannel customer experience platform will be built using Microsoft Azure's PaaS capabilities . Azure Identity will form the core of Yas ID - a unique single login solution that will allow Miral to keep connected to guests across digital touch points. Azure's Data and Analytics Platform and predictive intelligence tools will combine customer data through real-time dashboards, which can be used by employees to improve customer experience. The solution will incorporate the apps and web platform developed in Phase One.

The digitisation strategy will also include use of Microsoft Dynamics 365 for sales and marketing across B2C, B2B, e-commerce, websites and mobile platforms. Social monitoring capabilities will be used to monitor visitor sentiment, brand presence, and campaigns.

"Our vision is to transform Yas Island into a globally recognised wall-less destination, increasing annual footfall to 48 million visitors by 2022, and this digital transformation project is part of delivering on our promise and achieving our vision," said Eng. Mohamed Abdalla Al Zaabi, CEO of Miral.

"Creating personalized seamless experiences by harmoniously bridging the gap between physical and digital was our main priority.  The goal was to allow visitors to plan their journey before they arrive, tailor their experiences to their desires and continue to revisit their memories as they leave Yas Island. We selected Microsoft as our trusted technology partner because we have strong confidence in their solutions as well as their in-depth global experience in similar industries, which will help us achieve the sought results," added Al Zaabi

"Digital transformation is all about engaging customers, empowering employees, optimising operations and reinventing business models," said Sayed Hashish, Regional General Manager, Microsoft Gulf. "Through the power and security of the Microsoft Cloud, Miral will be able to use Yas ID and predictive intelligence to tailor physical and digital visitor experiences. Employees, through real-time 360 customer views, will be able to personalise content, communication and marketing. The actionable insights generated by the intelligent cloud will accelerate Miral's business responsiveness to changing expectations in the marketplace. And, by keeping customers connected to brands before, during and after their visits, Miral will differentiate itself and set new best-practice standards for the entire industry."

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