US-based Talend, a global of cloud and big data integration solutions, has appointed Redington Value as its value-added distributor for the Middle East and Africa.
Under the accord, Redington Value will distribute and support Talend's next generation big data and cloud integration solutions that helps companies become data driven by making data more accessible, improving its quality and quickly moving data where it's needed for real-time decision making.
In addition, the Talend VAD programme, which is part of Talend's growing alliances and technology network initiative will help channel partners in the Middle East to accelerate the development of technical and sales specialist of VARs, SIs and general resellers wishing to enter the rapidly growing market for data management and big data solutions.
Brian Perrins, manager, Emerging Markets at Talend explained that: "The VAD programm was developed to enable local and regional VARs to extend their technical and sales skills on new and emerging technologies that the big data and cloud ecosystems demand, to areas and regions where such skills are limited or not yet available."
Perrins added that the skills of the VAD are offered in addition to those of Talend and the VAR to deliver local knowledge and experience to partners who do not have such skill".
He pointed out that Redington Value shared Talend's vision in the market and associated technologies, and the company has proved itself to be capable to build and retain the required levels of competence to deliver technologies to support digital strategies. "For us it was a logical choice to appoint them as the sole regional VAD in MEA," he said.
Sayantan Dev, VP, Redington Value said that: "We have seen the huge demand for big data, cloud and associated analytics for a while now and have been building our competences and delivering solutions to our channel partners across MEA. Talend is a strategic partner and technology."
Dev explained that Redington Value is delighted to now have the opportunity to share the skills and experience with VARs across the region that do not or cannot reach the levels required or are demand by end users adopting leading-edge technology.
Redington Value is now developing an enablement and education programme to actively support VARs across the region who can see the requirements of end users but are not technically or commercially skilled to deliver the technical skills to architect, implement and manage big data and cloud infrastructures in the cloud or on-premise.
Talend has built a global partner programme to help solve the complex integration challenges that face today's enterprise. Under the programme, Talend partners leverage the vendor's technology and expert support to create comprehensive solutions that tap into the growing market for data, application, and business process integration worldwide.