Toshiba's Storage Division has taken 30 of its top distributors and channel partners in the Gulf to Moscow for the FIFIA World Cup.
The FIFA tour reward programme was a sequel of the annual Toshiba Stars Award Ceremony held in Dubai on 7th May 7 at which Toshiba honoured top performing distributors, retailers and resellers in the Middle East and Africa region as part of Toshiba's annual MEA Conference of Distributors of Hard Disk Drive.
The jolly involved watching Portugal vs Morocco.
Santosh Varghese, general manager-MEA, Toshiba Gulf FZE, said that the FIFA tour was a celebration of Toshiba's outstanding sales performance in FY 2017 as the brand's storage products had a YoY growth of 47% in FY 2017 in the Middle East and Africa region with Saudi Arabia claiming the highest 52% share, followed by the UAE at 31%.
During the event, Toshiba launched the Ninja Sales Challenge program for 2018. Winners of this challenge will go to Japan during April 2019, to visit the Toshiba Science Museum and Toshiba Memory Factory in Yokaichi, Japan.