SAP has appointed Julien Bertin as Managing Director for UAE and Oman.
Bertin joins the company Hewlett Packard Enterprise, where he was Managing Director for the Middle East.
At SAP, Bertin will be responsible for driving SAP's five-year, $200m regional investment plan. He will report to Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South.
"Julien Bertin has a strong track record of leading successful teams across diverse territories and business cultures," said Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South. "Our UAE investment plan, and expanded intelligent enterprise solutions, are supporting the UAE Centennial 2071 Plan and Expo 2020 Dubai, helping to drive digital business innovation, growing our channel partner ecosystem, and enhancing our corporate social responsibility initiatives."
With more than 18 years of IT experience, Julien Bertin previously served as Managing Director for the Middle East at Hewlett Packard Enterprise. He holds a BS in Mathematics from Northumbria University, an MS in Computing Science from London South Bank University, and is currently obtaining an MS in Space Science and Technology from The Open University.