At its 2018 Global Partner Summit held recently, Hewlett Packard Enterprise (HPE) launched the HPE GreenLake Flex Capacity for partners, a new offering that makes it easier and more profitable for partners to sell HPE's leading on-premises consumption solution.
HPE also introduced enhancements to its HPE Partner Ready Digital Marketing Programme to help channel partners improve their marketing effectiveness and increase sales.
According to the company, the expanded programmes and offerings enable partners to bring differentiated solutions to customers, addressing fundamental market transitions they face.
"At HPE, we are laser focused on bringing the best innovation to our partners so they can capitalise on market disruptions and grow profitably." said Paul Hunter, worldwide head, Partner Sales, HPE. "Through our innovative product and services portfolio and leading channel programmes, we will help partners succeed in today's fast-paced technology environment."
The vendor wants to enable channel partners to capitalise on consumption opportunity, which HPE estimates to be $16bn.
Through the new HPE Partner Ready Marketing Pro Academy, HPE is introducing educational resources to help partners improve their digital marketing proficiency and effectiveness in support of generating additional leads, pipeline, and revenue. Within the Marketing Pro Academy, HPE authorised partners will have full access to videos, whitepapers, presentations, and guides designed to educate them on the latest digital marketing topics and trends.
In addition, HPE is introducing the HPE Digital Marketing Maturity Assessment, which enables partners to better understand their digital and social capabilities through a structured online survey and assessment framework to evaluate digital marketing maturity.