MMD, the brand licence partner for Philips displays and AOC monitors, has partnered with Riyadh-based distributor, New Solutions Trading to distribute two brands' monitor portfolio across the Kingdom of Saudi Arabia.
Under the accord, New Solutions Trading will supply the monitor array for the two brands to a nationwide network of channel partners.
"Saudi Arabia is a key market for us and in past few years we have been getting a lot of positive traction from the market. Therefore, it was important for us to align with a local partner that can give us boost in covering the market better. After doing our due-diligence, we zeroed on New Solutions Trading, as they have the right experience, expertise, infrastructure, and technical capabilities that are crucial for our business." said Girish Pillai, sales manager, Philips and AOC monitors.
Pillai added: "Our comprehensive range of monitors and displays combines state of the art technology with sleek designs to create an awesome array of products that can be used in business, home or gaming. We believe this partnership will allow partners to benefit as well as also support us to access new business opportunities and enable us to grow our market share by double in Saudi Arabia by 2019."
Ali Al Abbad, general manager, New Solutions Trading, added that the company is confident that with this partnership, it will not only strengthen its product portfolio, but will also open up new business avenues for channel partners in Saudi Arabia. "The Saudi market has big potential and with such a wide array of products between Philips and AOC, we are sure to corner a big market share for us in no time," he said.
Pillai added that: "Our major focus will be to capture the fast growing gaming market for high end machines powered with innovative technologies like G-Sync. We will be engaging in different kinds of activities to support both of these brands in the local market. Participating in gaming events, placing and running special time bound promotions at retail counters such as eXtra Stores or Carrefour and taking the e-commerce route by partnering with the likes of Souq.com. We look forward to working closely with our channel partners and share the opportunities with them."