Canon Middle East (CME) has launched direct operations in Saudi Arabia.
The company has signed an agreement with Ali Zaid Al Quraishi & Brothers to formally establish Canon Saudi Arabia, which will become the largest regional direct presence for CME.
Canon Saudi Arabia will operate from Riyadh, and with an additional two branches in Jeddah and Khobar, will be become the company's largest entity in the region. The company aims to have over 300 employees by 2020.
The company said that a direct Saudi presence has been launched after the success of Canon Emirates, the direct operations in the UAE, and in response to growing demand from the Saudi market for imaging services and solutions and digitisation in line with Vision 2030.
Anurag Agrawal, managing director, Canon Middle East, said: "Establishing Canon Saudi Arabia is an integral part of our strategy of becoming closer to our customers through direct presence in key markets. Saudi Arabia is witnessing a transformation into a more diversified economy with several industries developing and establishing a presence in the region's largest market. Through our products and business solutions, Canon Saudi Arabia aims to help customers address these opportunities and establish thriving businesses."
Faisal Al Quraishi, Chairman, Ali Zaid Al Quraishi & Brother Co. LTD, said: "The joint venture between CME and AZAQ comes as a result of a long business relationship between Canon and Al Quraishi Group that is 50 years in the making; and this development comes as natural progression of our successful business ties. AZAQ sees this joint venture as a contribution to the country's 2030 vision whereby Canon, a global brand, contributes to the Kingdom's transformation through its innovative technologies and solutions. Furthermore, the partnership will be highly committed to train young Saudi nationals as well as advance technology in private and government sectors alike."
The new company will report into Canon Middle East, which will continue in its role as a Regional Sales Organisation for the Middle East region.