Zebra aims to Capture the Edge

Zebra aims to Capture the Edge
Saylawala: Organisations want analytics.
Published: 18 October 2018 - 7:02 a.m.
By: Mark Sutton

Zebra is demonstrating how organisations can ‘Capture the Edge' with its workplace sensors and mobile devices.

The company is showcasing its portfolio of solutions at GITEX Technology which are focused on extracting data from edge devices and assets.

Hozefa Saylawala, director of sales, Zebra Technologies Corporation says that the company is now positioned as an enterprise asset intelligence company, which aims to derive business intelligence from all sorts of devices at the edge. Zebra is developing solutions across different technologies and industries, to create intelligence around the assets.

"The advent of IoT allows us to look at sensor-based technologies to drive a lot of digital transformation," says Saylawala. "The products that are now coming out are improving productivity, and enhancing efficiencies."

Among the solutions on display at GITEX are Zebra SmartPack Trailer, a load planning solution providing transportation and logistics customers with real-time operational visibility into their loading operations and Zebra MotionWorks, business-class location solutions to track and manage assets in real time.

Also on show are Zebra's latest addition to its Android portfolio, the TC25, a new rugged smartphone specifically for field workers in SMBs; ET55 tablet and ZQ600 mobile printers.

Zebra is sharing demonstrations on its stand of how sensors can be used in different scenarios, including a project with the NFL to use Zebra sensors to track American Football players as they move around the pitch.

The company's technology is in use in a range of sectors including retail, transport, manufacturing and healthcare industries at GITEX. Saylawala adds that across these sectors, customers are very interested in predictive analytics and using sensors to drive business decisions from the analytics data.

Zebra solutions are also enabling organisations in areas like healthcare to better track their assets for more efficient utilisation.

"With the technologies that we have, hospitals can have visibility into the operational efficiency of their beds, of their apparatus, of their equipment to be able to drive meaningful decisions about how their business is performing," Saylawala says.

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