Google eases job search in the Arab world

Google eases job search in the Arab world
A generic "Marketing jobs in Riyadh" on the search function generates dozens of opportunities from leading job portals in the region.
Published: 10 September 2018 - 10:35 a.m.
By: David Ndichu

Job seekers in the region can now access available job opportunities right on the main Google Search results page.

The search giant has added new capabilities on its Search homepage and app that enables users find a series of results from across the web on the main Google Search results page, after entering a job-related query in Arabic (example: “marketing jobs in Riyadh”). The results will include details under each job position like salary information, reviews and ratings of the employer as well as different options to apply for a job, or use a location filter to see jobs in the areas that are convenient for the user.

Tarek Abdalla, Google’s regional head of marketing in the Middle East and North Africa said, “This new feature on Google Search builds on the great work being done by regional job portals in connecting people with the right career opportunities through aggregating all the opportunities available across several portals, allowing job seekers to better connect with the breadth of opportunities available on the web.”

Additionally, job seekers can be alerted by email to opportunities that come up across multiple portals, thereby simplifying the process of finding and applying to jobs.

Google partnered with 11 local and regional job portals from across the Middle East and North Africa which include Bayt, WUZZUF, Forasna, Emploitic, Novojob, Rekrute, Jobzella, Wzayef, Akhtaboot, Laimoon, and GulfTalent. More job portals can join through the feature’s portal, jobs.google.com.

Omar Tahboub, general manager, Bayt.com said, "We are delighted to partner with Google to empower more job seekers to find opportunities from the thousands of jobs available on Bayt.com. Every month, over four million people land on our site from Google, in their search for a better career, and searching for a job can highly benefit from a streamlined and distinct experience that begins right on the search results page. Even in the pilot stage, we have already seen the impact this makes on the recruitment process for companies and job seekers."

Ameer Sherif, CEO of BasharSoft said: "As owner of Egypt's leading job sites, both WUZZUF and Forasna have always been able to attract users through Google's organic search. Now, with Google indexing structured job details, we expect that the job search experience would be significantly improved and richer for job seekers. Partnering with Google to complement their upgraded search for jobs with quality job content from our platforms would only lead to helping more Egyptians find the right jobs with ease."

This new feature builds on Maharat min Google, Google’s digital skills building program launched earlier this year to equip Arabic-speakers with the essential skills designed to help their careers and businesses through online courses and certification.

Jobs search trends in MENA

Google Trends data indicates that there has been a consistent growth in the number of job-related queries conducted in Arabic. According to Google Trends, in the past five years, Arabic job-related queries trended the most during August 2015. The data also indicates that search interest in jobs often spikes in the summer months, as shown by data from 2017.

Google’s internal data show a variety in job preferences across the region. In the UAE, jobs in education, nutrition, and travel trended the most in 2017. In Saudi Arabia, civil service, journalism, and the public sector were the highest on the list. While in Egypt, people looked for jobs in transportation, engineering, and law.

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