Regional VAD Redington Value, has signed a distribution agreement with a global provider of visual analytics, Tableau Software, to deliver revolutionary visual analytics offerings to enterprise customers in the Middle East and Africa (MEA) markets.
In terms of the partnership, Redington Value will help Tableau to expand its partner-led business in the MEA market to include a value-added distribution tier. This, said Redington Value, will help Tableau and its partners to expand their reach and deliver greater value to end user customers.
Ed Dolman, vice president, EMEA Partners at Tableau said: "We are delighted to partner with Redington Value, one of the largest and most reputable distributors in the Middle East and Africa. We are confident that Redington Value's team will give us the competitive edge we need and help us to deliver our powerful visual analytics platform to more businesses across the region."
Redington Value stated that it will assist channel partners and offer easy access to training materials and sales resources to enable them to become Tableau experts. According to Redington Value, partners now have an opportunity to showcase the advantages of the solutions through in-depth proof of concepts (PoCs), together with company's support.
Ramkumar Balakrishnan, president, Redington Value, said: "We are honoured to be appointed as a distributor. The region's appetite for effective solutions to manage and decipher the increasing deluge of data is greater now than ever before."
Balakrishnan added that Tableau's solutions meet a clear market demand in MEA. "We look forward to building a robust analytics practice in the region with Tableau's visual analytics offerings," he said. "Together with our channel community, we are enthusiastic about taking Tableau's regional business to new heights."
Headquartered in the USA, Tableau is a provider of visual analytics interactive platform, which allows people to quickly answer questions with data and share insights across their organisation.