Huawei's new Honor 8X, will be launched first in the Middle East on 2nd October.
The next model in Huawei's affordable smartphone lineup will get its global debut in the region.
The new handset will include cutting-edge technology, flagship features and a sleek design, according to Huawei, while offering great value for money.
Chris Sun Baigong, Vice President Huawei Honor Middle East and Africa commented: "Honor has been in the Middle East for over three years now and we're delighted that the UAE is the first market to be launching the latest device from Honor, the Honor 8X. With so many smartphone brands launching in the market at an unreasonably expensive price point, we saw that as an opportunity for us to give our users flagship features at an accessible price. The Middle East is an incredibly important market for us - and having been witness to numerous successes since its inception in 2015, it only makes sense that it serves as the launchpad for our latest device. Honor 8X is set to take its users beyond limits and defy what smartphones stand for in this day and age - and we can't wait to launch it!"