Mobility-as-a-Service platforms will replace over 2.3 billion urban private car journeys annually by 2023, according to Juniper Research.
The company predicts that mobility-as-a-service rides will grow from 17.6 million worldwide this year.
Juniper's report Mobility-as-a-Service: Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023, predicts that MaaS, driven by open city data on transport, will drastically increase the uptake of transport options.
MaaS, also referred to as Transportation-as-a-Service or mobility on demand, applies to integrated, multi-modal transport, across bus, taxi, rail and so on, incorporating services such as ride sharing and ride sourcing, as well as integrated ticketing and integrated transport planning.
Juniper defines it as ‘Urban transport solutions that are integrated into a single platform by which users can determine the best route and price across several end-to-end travel services and modes, according to real-time data such as traffic conditions, time of day and demand.'
MaaS is primarily conceived as a method of increasing public transport usage, and reducing traffic on the road, thereby enhancing the quality of life for citizens. While MaaS is not a new concept, it is rather an evolution of customers' mobility requirements and pricing models, joining disparate methods together in a cohesive whole.
MaaS solutions aim to improve the user experience and convenience in transport by offering a single account or application to provide different mobility services ranging from public transport (for example rail and metro services) to rental, as well as ridesharing services (for example Uber, Lyft etc) and self-driving cars. The idea is that transit data is made public and is leveraged using data analytics to create new, responsive services.
The research also forecasts that MaaS introduction will lead to annual time savings of over 500 million hours by 2023: equivalent to 90 hours per annum per MaaS user. The responsive, on demand service, enabled by MaaS will lead to more efficient use of road vehicles. Consequently, peak traffic levels will be reduced, lowering both congestion and air pollution.
Juniper noted that MaaS services are not fully end-to-end at present, with most shared mobility providers offering services which address only one element of the mobility problem. Services that fit this mould include transit planning apps such as Moovit, or ride sourcing providers such as Uber, Lyft or DiDi Chuxing. In time, it is likely that these vendors will evolve into full MaaS providers.
The leaders in MaaS will predominantly be in Western Europe, according to Juniper, which will account for 83% of MaaS trips in 2023, driven by high quality of public transport in Europe and the success of public-private partnerships and MaaS trials.
Juniper ranked 15 world cities based on their readiness for large-scale MaaS service deployment. Metrics considered included the existing/planned stage of deployment, cohesion of public transport services and infrastructure development. The top 5 ranked cities were Helsinki, Stockholm, Vienna, Amsterdam and Austin.
Research author Nick Maynard explained: "Helsinki has achieved its winning position in MaaS driven by collaboration between government and MaaS vendors. Stakeholder partnerships are fundamental to MaaS in order to develop a viable multi-modal system delivering significant cost- and time-savings to the user."