Snapchat announces advertising partners for commercials

Snapchat announces advertising partners for commercials
Published: 23 April 2019 - 12:10 p.m.

Snapchat is announcing an exciting line-up of advertising partners for the debut of its new advertising product, Commercials, which are Snapchat's six-second unskippable ads that run across Snapchat Shows in UAE and KSA.

Nestlé, BMW, Mini Cooper, Samsung, Louvre  and Almarai, are the first advertisers to sign on with the new ad format which will be available exclusively in Snapchat Shows in UAE and KSA.

"Snapchat is one of our go-to mediums to generate engagement. The new Commercials product, however, diversifies our approach - its premium content gives us an opportunity to tackle one our business goals and drive awareness and consideration of the museum offering to a local audience." Emma Cantwell, Acting Director of Marketing and Communications, Louvre Abu Dhabi

In November 2018, Snap introduced Shows in MENA with the aim of bringing this unique format to Snapchatters in the region. Shows are TV-like content, produced exclusively for mobile by leading TV networks, entertainment studios and publishers. Snap partnered with some of the Middle East's media brands including MBC Group, Dubai Media Inc, Rotana Group, Abu Dhabi Media, Kooora, ITP and OLN TV.

Shows are typically 3-5 minutes in length, full screen and immersive. They are hyper-visual, featuring motion graphics, split screens, quick cuts and more, inspired by the communication Snapchatters use to talk to their friends.

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