BenQ, launched the CinePrime W2700 in
the UAE today, the CinePrime is a new product segmentation that BenQ's categorizing as "high resolution short distance projection for home cinema"
CinePrime W2700 is the world's first 4K DLP projector with DCI-P3 color. Another model in the the series, the W5700 a similar projector with a higher offering. The two projectors cater to different viewing scenarios that are focused towards home users. Both projectors feature 5W speakers in a 2:1 stereo configuration and have CinematicColor with projector-optimized HDR-PRO support and individual factory color calibration.
On the launch of their latest devices, BenQ's Managing Director for the Middle East and Turkey, Manish Bakshi said, "We are delighted to launch the products that we have carefully designed to enable our consumers to leap into the future of home cinema. Being the first projectors of their kind, W2700 and W5700 have put BenQ on the forefront of moving forward. It is such innovations that has made BenQ the No. 1 brand in 4K projector category in Asia Pacific and Middle East and Africa with over 48.26% market share."
Both the CinePrime models, W2700 and W5700 deliver native 4K performance with 3840x2160 resolution and 8.3 million distinct pixels for each frame. It does this by utilizing a pristine 4K-optimized optical system with six structured groups of all-glass lens elements for light transmission.
Unlike other projectors, W5700 and W2700 blend real 4K resolution with the digital cinema DCI-P3 color standard, so you can enjoy your blu-rays in HDR. Leveraging the BenQ-exclusive CinematicColor technology, W5700 provides 100% coverage of the super wide DCI-P3 color space and 100% of Rec. 709 while the W2700 covers 95% of DCI-P3 and 100% of Rec. 709, backed by individual factory color calibration reports ensuring Delta E≤3 color accuracy.
They support both HDR10 and HLG formats, so HDR-PRO incorporates auto colour and tone mapping techniques to offer brightness and contrast ranges as well as ideal image optimization.
For those not looking to invest in a big TV, the W2700 and W5700 could fill a void for those who are looking for customizable home cinema experiences. They come in compact, lightweight form factors are focused on audio-visual personalisation with a versatile short throw. The W5700 provides 1.6X big zoom and 2D H/V lens shift while the W2700 features 1.3X big zoom, vertical lens shift, as well as CinemaMaster Audio.
The price points of these projectors weren't released locally today but they will be in the coming week.
In regards to whom BenQ Middle East would be targeting with these products, I spoke to Swapna Nair, BenQ's business head, who said, "There are partners, home cinema integrators who are dedicated to catering to this specific audience in mature market. Since the UAE is an emerging market, this is largely an untapped market. We have several villa communities where owners are keen to install home cinema projectors and want that large display experience."
"In terms of businesses, we're seeing a positive upturn, we never used to be in the audio visual segment, with the Expo 2020 coming up, there are several projects coming up. We sold solutions to the Lourve Abu Dhabi and Al Serkal Avenue, it's unbelievable."