Etisalat has launched a cloud gaming service for its eLife subscribers in the UAE.
The service, which has been created in partnership with French white-label cloud gaming service Gamestream, will allow users to play cloud-based games directly through their eLife set-top box.
The service will include games from Square Enix, Disney, THQ Nordic, Capcom and Codemasters.
The subscription service will be available at AED 30 per month for basic, which will offer 20 games, and a premium version which will cost AED 50 per month.
Single games will be available for rent for 48 hours for AED 15-20 later in the year. Gamers will also required a compatible controller, or can buy one from Etisalat for AED120.
"We are excited to bring this service to the market as it complements Etisalat's vision to ensure the latest technology is available first to all of the residents in the UAE and to drive the country's digital transformation," said Khaled Elkhouly, Chief Consumer Officer, Etisalat.
"Cloud gaming on eLife TV provides us the opportunity to address the largely untapped casual gaming market that wants to play on the big screen and not just on their mobile. We believe that eSports and gaming will only continue to grow and that Etisalat will be the champion for this segment in the UAE."
"Streaming video games is following the same trend as music and video, where more than 50% of content is streamed today, replacing conventional deployment models such as an outright purchase," said Ivan Lebeau, Chairman and CEO of Gamestream. "Thanks to this launch with Etisalat, Gamestream is now present in UAE and continues its worldwide deployment with the best telecom operators."