Hisense the television and appliance has acquired the Slovenian home appliances producer Gorenje for 339 million USD.The acquisition procedure was completed in August 2018. Both companies will work together to enhance product ranges.
With this acquisition, Gorenje Gulf FZE,
a fully owned subsidiary of Gorenje is now officially merged with Hisense
Middle East, a set-up in late 2012 by the Chinese electronics giant in the UAE.
Both teams operate and manage from the Hisense Middle East office.
Earlier, The European Commission approved
the acquisition of the household manufacturer Gorenje by Hisense Group. The
transaction has no competition concerns given the companies' limited combined
“From a category perspective, Gorenje’s strengths in large cooking appliances and dishwashers will complement Hisense’s strengths in refrigeration, laundry and air conditioners. Gorenje’s premium Swedish brand ASKO will also be a key asset, supporting Hisense’s corporate branding premiumisation plan,” added Jason, Managing Director, Hisense Middle East.
While Hisense has a strong presence in western
Europe, Gorenje is strong in Germany, Scandinavia and central and eastern
By combining its production facilities and orders with Hisense's,
Gorenje could produce not only its own brand name products but also kitchen
appliances, refrigerators, washing machines, televisions and air conditioners
of Hisense's brands for the European market" Jason added.